Our History

Fludes Carpets was founded in the late 1920s and has a proud history of almost 85 years of trading.

The early years

Fludes Carpets was founded in 1929 by Leslie Flude, with shops in Wallasey and Birkenhead. One thing that Leslie insisted on was that the company would provide a high level of service and quality of products to its customers.In those days, carpet squares or linoleum were the main floor coverings available, with oriental rugs being a more expensive alternative.  Today the choice is huge!

During the Second World War, Leslie served in the Royal Navy.  At home, times were hard and flooring was not exactly high on the public agenda. However, throughout this time Leslie’s wife Gladys and his son Dudley ensured that the business continued and the company came through this very difficult time.

Post-war expansion

After some years of growing the business, Leslie moved his family to the South coast and developed stores from Hastings to Bournemouth and inland to Tunbridge Wells and Guildford.

Carpet and floorings became more available and in 1948 when the Eastbourne store was re-opened in Grove Road after a refurbishment, customers queued overnight to seek out a bargain! Leslie was joined in this expansion by his brother Ron and his son Dudley and the group of stores continued to expand to a significant size, with over 20 stores trading during the late 60s and 70s.

A new strategy

Modern “foam-backed” carpets became very popular and business was good.  This prompted the start-up of many nationwide carpet chains which meant that competition was fierce.  Fludes Carpets responded with a new strategy and reduced the number of stores and specialised in carpets and more significantly rugs.

When Leslie died, Dudley took control of the business and the next generation “joined the firm”.  Dudley’s sons Robert, Richard and Adam ensured that the family business kept at the forefront of carpet retailing in the South of England.

Fludes Carpets today

Director of the business Robert Flude is now running Fludes Carpets with Managing Director Andy Laird. In the last 5 years they have won 3 awards from the flooring industry as “Carpet Retailer of the Year”.

The tradition for supplying fine quality carpets and flooring still remains, and the selection of rugs available from Fludes Carpets is among the largest in the South East.

After 85 years the focus of Fludes Carpets is still on providing excellent customer service and high quality products. With turbulent times in retail at present, Fludes Carpets is in fine fettle to remain at the forefront of carpet and flooring retailing as it heads towards its 90th year of trading.


  • Free estimating & measuring

    Once you've selected your flooring we can arrange a suitable time and date to visit your home. Our estimator can then measure up and explain all of the options available to you.

  • Uplift & disposal of your old flooring

    At Fludes carpets we're aware that taking up and disposing of an old carpet is quite a daunting thought, so our fitters are quite prepared to do it for you. We can arrange for your old carpets to be taken up and disposed of in the most environmentally-efficient way possible.

  • Moving of your furniture

    Who wants to spend an evening after a hard day’s work or maybe looking after the kids to take on the task of emptying a room of its furniture? Well, you don't have to. Our fitters will carefully move your furniture out and back in to your room once the new carpet is laid.

  • Subfloor preparation

    Some floors may need preparation prior to installing a new covering. Fludes Carpets will survey the floor and recommend the best method of fitting your flooring and advise on the type of preparation needed.

  • Free delivery of your flooring

    When you purchase a carpet from Fludes we won't surprise you with hidden charges. Our delivery is completely free of charge when we fit your flooring.

  • 0% Interest Free Credit

    When you spend £699 or more in store we welcome you to join our Interest Free Credit* plan. *10 months interest free CREDIT (representative 0% APR). Minimum order value £699. Subject to status.

Store Locator

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Carpet calculator

Find out how much carpet you will need and an estimate of how much it will cost...

Free measuring service

Please contact one of our branches to discuss your flooring requirements. We are happy to offer a free measuring service.